Privacy Policy

Last updated: May 19, 2024

Introduction

We use third party subprocessors, such as cloud computing providers and customer support software, to run Backpack. We establish GDPR-compliant data processing agreements with each subprocessor, extending GDPR safeguards everywhere personal data is processed.

The following is a list of personal data subprocessors we use. These subprocessors are all located in the United States:

  • Google Cloud Platform: Cloud services provider.
  • Stripe: Payment services provider.

Data Collection and Use

The privacy of your data—and it is your data, not ours!—is a big deal to us. In this policy, we lay out: what data we collect and why; how your data is handled; and your rights with respect to your data. We promise we never sell your data: never have, never will.

This policy applies to all products built and maintained by Elevare Data. This policy applies to our handling of information about site visitors, prospective customers, and customers and authorized users (in relation to their procurement of the services and management of their relationship with Elevare Data). We refer collectively to these categories of individuals as "you" throughout this policy.

However, this policy does not cover information about a customer’s end users that Elevare Data receives from a customer, or otherwise processes on a customer’s behalf, in connection with the services provided by Elevare Data to the customer pursuant to an applicable services agreement (including the content of messages of customer end users ("End User Communications")). Elevare Data processes End User Communications under the instructions of the relevant customer, which is the "data controller" or "business" (or occupies a similar role as defined in applicable privacy laws), as described in the applicable services agreement between such customer and Elevare Data. Elevare Data’s obligations as a "data processor" or "service provider" with respect to such information are defined in such services agreement and applicable data protection addendum and are not made part of this policy.

California Resident Notice at Collection

If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act of 2020 (“CCPA”), requires us to provide some additional information to California residents. This Section only applies to you if you are a California resident, although please note that this information and the rights afforded herein are the same as offered to our other users in our main Privacy Policy. This Section does not apply to personal information we collect from our employees and job applicants in their capacity as employees and job applicants, as such information practices are described in separate policies.

Category of Personal Information Purposes of Use Categories of Third Parties to Which We Disclose this Personal Information Categories of Third Parties to Which We "Share" and "Sell" this Personal Information for Advertising/Analytics Purposes
Contact information (such as your full name, phone number, email address) Provide the Services; Communicate with you; Analyze use of and improve the services; With your consent; Comply with law or defend our legal rights; Security/fraud prevention Affiliated entities; Service providers; Entities for legal purposes We do not share/sell
Customer service interaction information (including optional surveys and when you ask for help) Provide the Services; Communicate with you; Analyze use of and improve the services; With your consent; Comply with law or defend our legal rights; Security/fraud prevention Affiliated entities; Service providers; Entities for legal purposes We do not share/sell
Product interaction information Provide the Services; Communicate with you; Analyze use of and improve the services; With your consent; Comply with law or defend our legal rights; Security/fraud prevention Affiliated entities; Service providers; Entities for legal purposes We do not share/sell
Internet network and device information (such as mobile device information, IP address, and information about your interaction with the services) Provide the Services; Analyze use of and improve the services; With your consent; Comply with law or defend our legal rights; Security/fraud prevention Affiliated entities; Service providers; Entities for legal purposes We do not share/sell
Login information (such as your username and password) Provide the Services; Comply with law or defend our legal rights; Security/fraud prevention Affiliated entities; Service providers; Entities for legal purposes We do not share/sell
Professional or employment information (such as the name and address of the company you work for and your title) Provide the Services; Communicate with you; Analyze use of and improve the services; With your consent; Comply with law or defend our legal rights; Security/fraud prevention Affiliated entities; Service providers; Entities for legal purposes We do not share/sell
Other information (any other information you choose to provide directly to us, including optional profile photos) Provide the Services; Communicate with you; Analyze use of and improve the services; With your consent; Comply with law or defend our legal rights; Security/fraud prevention Affiliated entities; Service providers; Entities for legal purposes We do not share/sell

Your Rights

At Elevare Data, we strive to apply the same data rights to all customers, regardless of their location. Some of these rights include:

  • Right to Know: You have the right to know what personal information is collected, used, shared or sold. We outline both the categories and specific bits of data we collect, as well as how they are used, in this privacy policy.
  • Right of Access: This includes your right to access the personal information we gather about you, and your right to obtain information about the sharing, storage, security and processing of that information.
  • Right to Correction: You have the right to request correction of your personal information.
  • Right to Erasure / “To Be Forgotten”: This is your right to request, subject to certain limitations under applicable law, that your personal information be erased from our possession and, by extension, from all of our service providers. Fulfillment of some data deletion requests may prevent you from using Elevare data services because our applications may then no longer work. In such cases, a data deletion request may result in closing your account.
  • Right to Complain: You have the right to make a complaint regarding our handling of your personal information with the appropriate supervisory authority.
  • Right to Restrict Processing: This is your right to request restriction of how and why your personal information is used or processed, including opting out of sale of your personal information. (Again: we never have and never will sell your personal data.)
  • Right to Object: You have the right, in certain situations, to object to how or why your personal information is processed.
  • Right to Portability: You have the right to receive the personal information we have about you and the right to transmit it to another party. If you want to export data from your account.
  • Right to not Be Subject to Automated Decision-Making: You have the right to object to and prevent any decision that could have a legal or similarly significant effect on you from being made solely based on automated processes. This right is limited if the decision is necessary for performance of any contract between you and us, is allowed by applicable law, or is based on your explicit consent.
  • Right to Non-Discrimination: We do not and will not charge you a different amount to use our products, offer you different discounts, or give you a lower level of customer service because you have exercised your data privacy rights. However, the exercise of certain rights may, by virtue of your exercising those rights, prevent you from using our Services.

Security

All data is encrypted via SSL/TLS when transmitted from our servers to your browser. The database backups are also encrypted. In addition, we go to great lengths to secure your data at rest.

With regard to products other than Elevare Data, most data is not encrypted while they live in our database (since they need to be ready to send to you when you need them).

Data Retention

We keep your information for the time necessary for the purposes for which it is processed. The length of time for which we retain information depends on the purposes for which we collected and use it and your choices, after which time we may delete and/or aggregate it. We may also retain and use this information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. Through this policy, we have provided specific retention periods for certain types of information.

Location of Site and Data

Our products and other web properties are operated in the United States. If you are located in the European Union, UK, or elsewhere outside of the United States, please be aware that any information you provide to us will be transferred to and stored in the United States. By using our websites or Services and/or providing us with your personal information, you consent to this transfer.

When transferring personal data from the EU, the European Data Protection Board (EDPB) has issued guidance that personal data transferred out of the EU must be treated with the same level of protection that is granted under EU privacy law. UK law provides similar safeguards for UK user data that is transferred out of the UK. Accordingly, Elevare Data has adopted a data processing addendum with Standard Contractual Clauses to help ensure this protection.

There are also a few ad hoc cases where EU personal data may be transferred to the U.S. in connection with Elevare Data operations, for instance, if an EU user signs up for our newsletter or participates in one of our surveys or buys swag from our company online store. Such transfers are only occasional and data is transferred under the Article 49(1)(b) derogation under GDPR and the UK version of GDPR.

Changes and Questions

We may update this policy as needed to comply with relevant regulations and reflect any new practices. Whenever we make a significant change to our policies, we will refresh the date at the top of this page and take any other appropriate steps to notify users.

Have any questions, comments, or concerns about this privacy policy, your data, or your rights with respect to your information? Please get in touch by emailing us at contact@elevaredata.com and we’ll be happy to try to answer them!

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